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If your website isn’t ranking well enough for those profitable, longtail keywords, you clearly need to study your SEO (Search Engine Optimization) methodology.

Before you rush to get any off-page work done, (back links etc), the first place to start is at home, ON your website. Our Web Copywriting Brisbane team exposes its secrets…

Here are 5 tips for keyword integration in your copy:

1. Turn your page titles into workhorses

The most important place your keywords should appear is in the title of the page. This simply is the wording right at the top of the browser window, ABOVE the page content.

2. Don’t forget to repeat the opening sentence

We’ve always found it successful to repeat the targeted keywords in the opening sentence, so long as it is done in a way that is appealing to a reader. In many cases, search websites use this primary copy as the outline of the content, so writing this from a marketing perspective instead of merely an SEO point of view is highly important.

3. Even subheads can ameliorate rankings

Sub heads are useful from a reader’s point of view, as they break the text into bite-sized pieces. They are also something that the search sites are likely going to take into consideration, to get an understanding of the final theme of your page.

4. Include related words and also synonyms

Good, human-friendly content will result in words that are linked to, as well as variations for, the keyphrases you are after. It is safe to say that search processes are advanced enough to look for proper contextually related words that support your targeted keywords.

5. Be specific

Don’t use tasteless general language, use strong, descriptive words. The more categorical you are , the less your readers have to figure out, and the less the search engines have to figure out. The flow-on is that precise copy, by default, means you are likely to include additional, related words to support the price of your expensive keywords.

To find out whether the keyword density of your website is optimum , get in touch with our Marketing Agency Brisbane. As well as having our web copywriter in Brisbane check it over, we have advanced software that will analyse your website against those of the competition, identifying strengths, weaknesses and opportunities for futur improvement.